TYPES OF RESEARCH:
Primary Definition:
Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Secondary research makes use of information previously researched for other purposes and publicly available. Research we do ourself e.g. question aires.
Secondary Definition:
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments. Research which is already out there, e.g. books.
Quantitative Definition:
'Quantitative research is a formal, objective, systematic process in which numerical data are used to obtain information about the world. This research method is used: to describe variables; to examine relationships among variables; to determine cause-and-effect interactions between variables.' e.g. facts e.g. data facts
Qualitative Research:
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. e.g. based on opinions not just statistics.
PURPOSES OF RESEARCH:
Market Research Definition:
The action or activity of gathering information about consumers' needs and preferences.
For example making a gravy advert, you would research other gravy brands and the target market. Within market research a big factor is AUDIENCE research.
Production Research Definition:
Production research is essential when planning to develop a new game idea. Production research helps to provide content, research commercial viability and plan the post production process. To perform production research the developer or producer will employ trained researchers to gather the suitable information for the area they are looking for e.g. financial or locations.
Audience Research Definition:
Audience research is defined as any communication research
that is conducted on specific audience segments to gather information
about their attitudes, knowledge,interests, preferences, or behaviours with
respect to prevention issues. For example, before a project you research before
the initial design.
Market research Pros and Cons:
pros, it helps the establisher, helps the manufacture, helpful in
evaluating data.
cons, expensive to collect data, Unable to find all data.
Market research is a type of research which is then sold on to companies
to help contribute to making the final product. It is the commercial product
which is then given on the companies.
Production research Pros and Cons:
Pros,
employ trained researchers to perform the functions for example finding out locations
and finances, posting publicity stunts.
Cons,
locations and finances may not be correct data.
Production
research is a type of research which researches into finances and locations for
a product for example a game idea.
PowerPoint:
Audience
research Pros and Cons:
pros,
foundations of campaigns, you get to know and understand the audience.
Cons,
Interviews can steer, could make the Interviewees uncomfortable.
Audience
research is a type of research which looks into the research before the initial
product design ,for example you make a product based on the type of audience it
would appeal to. For example questionnaires are done to help the researchers
come up with the idea of the new product for that type of audience.
Pros and Cons to Qualitative and Quantitative:
Quantitative:
Pros: Accuracy,Visual
Cons: Not always right and rounded up, just a number.
Qualitative:
Pros: more detailed with opinions, not just a like button, Reliability.
Cons: Opinions can differ,
QUALITATIVE:
Film reviews.
Social media.
Websites.
Games reviews.
People responses/discussions.
Snapchat newspapers with opinions.
QUANTITATIVE:
Box office figures.
Programme ratings=number of watching score/numbers.
Readership circulation figures ( magazines).
Number of hits/views/subscription.
Final sales.
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