Digipaks - unit 3 Miss Begum

Digipaks:
Digipaks are within a Cd cover, it is the insert which can contain Lyrics, Thank you's, and many other features.

Digipaks have many features, they are a fold up booklet which is made up of information. It adds to the cover a message to the audience and it is there to help the singers convey a message.

Unit 3- Research for a Tv programme:

Scenario:


My TV show will be a reality series following the life of the famous Ramsay family, consisting of the Dad known as a chief called Gordon, the mum, and four children. The series will follow their every move as a family, travelling to America on their family vacations regularly and their life in the capital of England; London. The series will be aired on ITVBE, a channel which airs many reality series. Therefore, this new TV reality show called,' Follow the Ramsey's will have to start on a high to allow viewings and a good reputation for the show, for the audience to feel drawn in to watch it on a weekly basis.


The reality series  will consist of many types of research before the programme is allowed to air on our screens. The target audience for the reality series is sixteen plus as teenagers engage in reality series and the majority of young women will engage with the reality series. Therefore, the audience who will the series will be appropriate for are, teenager girls and young women.


The first type of research I will do is PRIMARY research, because it will allow me to do questionnaires for the audience to fill out to give feedback to us to make sure this appears in the reality show, what they want to see. The questionnaires will be given out in women dominated places such as beauty salons, coffee shops and shops such as top shop. The questionnaires will be filled out in front of us to make sure the questionnaires we take back, as otherwise if we ask them to post it back, people forget and may not be bothered to fill the questionnaire out. The advantages of doing the primary research first will allow me to have first hand information and it will be exactly what is needed.


The SECONDARY research will consist of myself and the team finding what is already out there, for example how many views other reality shows get, what the series consist of, what stands out. I will also look into social media to see what peoples views on series are to help with the research to help make the reality series the best it can be. Also, a pro to secondary research is cheap as it is information already out there in the world.


The Quantitative research will allow me to look into data which will show me facts and statistics on other reality shows. It is a type of research I will be able to look into other statistics behind other reality series, but also this will contribute to the reality series we will be making.

The Qualitative research will allow me to find out through secondary research tied in with Qualitative research peoples opinions on the idea of the reality show, not only will we find out opinions but will also be able to look into what motivates people and other types of statistics on peoples opinions. This type of research will help unfold issues allowing us to have potential developing the further idea with opinions involved.

The Market research will allow me to look into other reality series to compare it to our idea, also looking into the audience research which will help make or break the series. Without focusing the series at the audience, the series will go down hill. Therefore, it is important to not only look into other series and see how they do, but also into what the audience are looking for as they are the main priority.

The production research is an essential part of developing the idea of the TV series as not only are we looking into the fiancés of the new adventure but also the types of locations which will be used. For example risk assessments need to take place before using certain locations which involve money.

Primary And Secondary Research - Unit 3

1. Media products are expensive to produce.
2. Need to make sure that it will attack the right audience.
3.To make sure the audience reacts to it in the right way.
4. To ensure can be completed.

Primary:
Questionnaires, focus groups,user groups,postal surveys, customer interviews, test market technology  interviews.

Pros:
New first hand information, exactly what you want.

Cons: Expensive requires money and time.

Examples of secondary research:

Internal sources
Financial, company reports, Files, Letters, Customers, Phone calls.

External: Trade associations,reference materials, internet, Newspapers.

Secondary:
Pros: little effort or preparation cheaper to obtain.
Cons: Information may not be exact information out of date.


Product research:
You are creating  a new perfume for professional men,aged 18-25 years old, living in Britain?
1. what do you need to research
what Fragrance is most popular
How much they are willing to pay
Look/design
Ethics

What primary and secondary research methods you use is important:

Unit 3 - Research into the media Industries:

TYPES OF RESEARCH:

Primary Definition:

Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Secondary research makes use of information previously researched for other purposes and publicly available. Research we do ourself e.g. question aires.

Secondary Definition:

Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, in which data are collected from, for example, research subjects or experiments. Research which is already out there, e.g. books.

Quantitative Definition:

'Quantitative research is a formal, objective, systematic process in which numerical data are used to obtain information about the world. This research method is used: to describe variables; to examine relationships among variables; to determine cause-and-effect interactions between variables.' e.g. facts e.g. data facts 

Qualitative Research:

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. e.g. based on opinions not just statistics.

PURPOSES OF RESEARCH:

Market Research Definition:

The action or activity of gathering information about consumers' needs and preferences.

For example making a gravy advert, you would research other gravy brands and the target market. Within market research a big factor is AUDIENCE research. 

Production Research Definition:

Production research is essential when planning to develop a new game idea. Production research helps to provide content, research commercial viability and plan the post production process. To perform production research the developer or producer will employ trained researchers to gather the suitable information for the area they are looking for e.g. financial or locations.

Audience Research Definition:

Audience research is defined as any communication research that is conducted on specific audience segments to gather information about their attitudes, knowledge,interests, preferences, or behaviours with respect to prevention issues. For example, before a project you research before the initial design.

Market research Pros and Cons:

pros, it helps the establisher, helps the manufacture, helpful in evaluating data. 

cons, expensive to collect data, Unable to find all data.

Market research is a type of research which is then sold on to companies to help contribute to making the final product. It is the commercial product which is then given on the companies.

http://smallbusiness.chron.com/types-marketing-research-examples-21474.html

Production research Pros and Cons:

Pros, employ trained researchers to perform the functions for example finding out locations and finances, posting publicity stunts.

Cons, locations and finances may not be correct data.

Production research is a type of research which researches into finances and locations for a product for example a game idea.

https://mediafort.wordpress.com/2013/05/03/market-research-audience-research-and-production-research/

https://kingb94.wordpress.com/2012/03/06/the-purpose-of-audience-research-market-research-and-production-research/

PowerPoint:

Audience research Pros and Cons:

pros, foundations of campaigns, you get to know and understand the audience.

Cons, Interviews can steer, could make the Interviewees uncomfortable.

Audience research is a type of research which looks into the research before the initial product design ,for example you make a product based on the type of audience it would appeal to. For example questionnaires are done to help the researchers come up with the idea of the new product for that type of audience.

http://www.slideshare.net/hblyth/audience-research-2822439

Pros and Cons to Qualitative and Quantitative:

Quantitative:

Pros: Accuracy,Visual

Cons: Not always right and rounded up, just a number.

Qualitative:

Pros: more detailed with opinions, not just a like button, Reliability.

Cons: Opinions can differ,

QUALITATIVE:

Film reviews.

Social media.

Websites.

Games reviews.

People responses/discussions.

   Snapchat newspapers with opinions.

QUANTITATIVE:

Box office figures.

Programme ratings=number of watching score/numbers.

Readership circulation figures ( magazines).

Number of hits/views/subscription.

Final sales.

Resubmission Unit 57 Assignment 3 - Mr cooper

Critically Evaluate their(our) own work:

My photoshoot I believe went well, as I had a plan and I followed that plan the whole way through the process of the shoot. I received great audience feedback and I was happy with the feedback as it linked to the purpose of the photoshoot style. I was Influenced by Eugene Richards somber style, therefore I encouraged myself to use his style throughout my photos but I used a school environment. This shows Richards used poverty places. But I decided to use a school environment which is upbeat and a daily, friendly place to be; however I incorporated Richards somber colours to give the environment a more textured look and how school can be seen in so many different ways due to colour. Personally, I believe the shoot could not have gone better, as I had all the equipment ready such as the DLSR camera in place, I used the settings such as aperture and shutter speed to increase the professional standard of the photograph.The audience feed back stage was important as it is the truth being told, everyone has to show their feelings towards your photos and I did not want my photos to be confusing or give off the wrong impressions. Therefore, it is vital the photographs had a clear, understanding style to let the audience have a detailed understanding of your photos. The only problem in which I encountered was trying to choose what to shoot, it took me a long time to think about where and who I wanted in my photographs. I brain stormed and realised the best option was to do a school environment, as personally I am at school every day so I know the environment extremely well. I think if you know somewhere well and you want to show people your perspective, you should choose a location wisely. However, I choose the school location but the lunch kanteen to show how children eat, pay and socialise at lunch. Therefore, I overcame my problem which was coming up with an idea and I overcame it by brainstorming and asking people what they think I should do such as my tutor. The elements which went well include, the mood board, researching documentary photographers and conveying the message to the audience showing them what my photographs mean. I believe once I completed the research, it was clear to make the mood board on whose images I liked the most, after researching three photographers all having completely different work; I realised from the beginning that I liked Eugene Richards style and I used his images for my mood board. Richards has an unique style, which I believe shows daily events in such a textured way and I was inspired to do the same. Also, conveying the message to the audience went well, as I was able to express my feelings about the photos to them and clearly stated what the emotions you get from looking at the photos. I wanted my photos to show school but in a different way, as schools are vibrant but can also be dull- and I wanted to do the opposite show that it is vibrant but in black and white. It is still vibrant through black and white due to the brightness used and exposure. When I edited my photos I used Photoshop an editing software, I changed my photos all into black and white somber colours to show that school is a happy place but behind the colours there is meaning to the environment. Also, I increased or decreased the brightness and exposure to see what conveyed the message the most to the audience. I also used saturation to give the pictures some effect of deep or lighter effects. Therefore, I used many technical aspects on my work to increase the message of school life how it can be a happy place but also a sad place. I wanted to show the audience that my pictures are happy due to the environment and school is a happy place to be, but I wanted my pictures to convey a message in black and white which makes people think of sadness. However, my message is showing happiness and sadness due to the school lunches being the sad part as not very many people like school lunches. But the happy part shows the environment and the students communicating all together at a table. My planning was effective because it shows I stuck to my idea once I researched and brainstormed. Also, I did all the research before the photoshoot so  I knew exactly what my shoot was on. Therefore, it was easy to choose who I wanted to research and who would suit my style best. The planning was a great part of the shoot as it allowed you to be imaginative and creative with your ideas and to see which one is best for the shoot and the style that you want to use.

This photo shows how effective my work was, as I able to follow a style and capture a photograph following the style I choose. This photograph I feel links to Eugene Richards past work for example, I feel it shows daily activities and Richards shows daily activities through his work all the time. For example, this image goes well with his image which shows communication between a mother and a baby; therefore I have shown in my photograph not only the style but also the communication technique of a daily essential.

Moreover, the photo below I also feel was effective as it supports how well the photoshoot went and also shows I followed the style of Richards. I believe this image shows somber colours, but contradicts itself as I have shown a boy showing his back towards the camera, which would normally give the message of a rude attitude. But the image compared to Richards picture of the mother holding her starving baby links, as my image shows how a boy has the ability to decide on what food he wants to eat with a selection. But the less fortunate do not have anything, which we can see through Richard's image of the mother cradling her baby as she can't afford any food for him.

Also, this image is effective as it shows the audience a school environment and how lucky the students are to have such a high tech environment. Therefore, I feel this is effective as it shows how Richard's past photographs of daily environments do not show a privileged and educated school environment, whereas my image portrays how this generation are very lucky with the resources and education they receive. The busy lunch queue also provides an effect on the photo which can be compared to Richard's photo of the mother crying and holding her baby son, this is a comparison and links well as the style is similar due to the somber colours but I have shown a daily environment which proves to be a happy place and very busy with the school community. However, Richards photo shows how the mother is devastated she can not give her son the education which is best for him, therefore she is thinking of the worst which could happen to her son in the future years if he does not receive a good education. Therefore, this proves that my style is the same but I am showing the difference between a well educated, school environment using richards style and comparing my images to his past images in the media.

My images proved how effective the photoshoot went but also how effective my messages are in the images, they can show many meanings, like Richards is able to do it  through his imagery. I have compared my images to his inspiring images which can give off many messages to the audience. Therefore, my work was effective down to the messages being portrayed through the imagery and editing skills used. Also, when taking these images I was able to keep comparing back to Richards images which I feel related well to my images. This highlights the images show an effect not only does it show me the effect but also my audience due to the feedback and questions answered. On the other hand I believe that the comparisons are clearly linked to my chosen photographer style and his relevant past and contemporary images. Richards images give off many different messages  and in my photos I have tried to compare my messages to Richards photography; I have used a theme which involves a daily activity which most schools experience known as communication over lunch. Therefore, my style has shown a comparison to Richards images through the somber colours and messages being shown to the audience. However, photographs can be conveyed in anyway the audience wants to see the image, this shows that it is vital when comparing to show the different messages clearly, as my messages prove similar messages to Richards which was the point to the photoshoot and the evaluation. When comparing it is important to show how effective my work is and how it compares to my chosen photographer’s work.

To conclude, I believe the shoot went well ,as well as the audience feedback which was very good and the comments I recieved on my photos I was happy with. Also, the questionnaires I gave out were answered honestly and I am grateful for this.  Lastly, my photos I have shown how effective they are and I have illustrated my comparisons to Richard's work, who’s style I was inspired by.