CREATIVE BREIF SONY BRAVIA MRS FROST

BTEC Media – UNIT 1 PRE PRODUCTION Techniques:

Sony Bravia:

The situation:

Mccann London is the advertising company which advertises Sony Bravia. The wide screen TV advertisement allows people to want the newest gadget. 

Target Audience:

 Adults 20 plus. Young teenagers will become interested in the new wide screen and will therefore tell their parents to purchase the item for them.

Communication: 

Mccann London allows us to witness the Sony Bravia wide screen. We want the TV to be on the list for buying, and engage the target audience in a new life of TV.

Big Idea:

A new TV which is good for the whole family. The TV provides better colour, quality of features and screening. the advert shows the exciting screen come to life.

What we want them to do:

Buy the new screen for enjoyment and entertainment.

Purpose of the Advert:
The purpose of the advert is to try and persuade the target audience to buy the newest wide screen.

Tone of work:
Modern, new and fresh to give off a vibe of a new gadget. An easy light tone will always get the audience to feel comfortable with the advert and will engage them.

Average cost of TV Adverts:
Ranges from £60 to £200 plus. The price depends on the advert and the client.


What the advert consists of (content):
An exotic location with many mountains and hills. The materials included thousands of flower bright petals, to show the wide screen consists of great colour. The sounding is proved to be amazing by the music flowing with the petals moving from the open space to the downhill of the mountain. The petals flow through a peaceful river proving you can hear the TV in quiet places. Then the petals flow through a busy neighbourhood  area showing you can hear the Tv in an area with lots of people. This proves that the TV sounding is amazing in quiet places aswell as loud places.